Giving Back

We’ve partnered with Ocean Pledge, founded by longboarding champ Diony Lalieu, to tackle plastic pollution that contaminates our oceans and beaches.

Ocean Pledge turns awareness into action through education and an accountability-based ‘pledge’ that creates change on a moral and physical level. Together, driven by a shared passion, we’ve launched the Ocean Ambassadors Programme with Global Public Speaker & Coach Verity Price back in 2022. This empowering initiative has seen various successful rounds and has since grown to include other partners such as Surf Pop, Sentinel Ocean Alliance, Little Optimist Trust, and the Roxy Davis Foundation, working directly with their youth groups.

Dawn Patrol Wines proudly sponsored the “Ocean Ambassadors” pilot program, which launched with roaring success in April 2022. This initiative engaged five sessions with a select group of Fish Hoek High students, chosen for their potential to become Official Ocean Ambassadors. These ambassadors now create a ripple effect through real-world activations such as beach cleanups and public speaking engagements at other schools.

Each session featured a hand-picked speaker from the ocean-related industry, chosen by Diony to educate on Ocean Conservation and awareness. Verity provided complementary coaching in communication, public speaking, and leadership. The “Source-to-Sea” day offered a practical learning experience at the Save Our Seas Foundation, where students explored the ocean’s ecosystem, participated in a beach clean-up, and learned about tidal pool and beach life. The inaugural group graduated on August 10, 2022, and now confidently lead their own initiatives, spreading the message to other schools and setting a new standard for their peers.

The programme’s success is evident not only in the children’s enjoyment and genuine love for the ocean but also in their remarkable growth in confidence, demonstrated through public speaking, storytelling, and overcoming fears. Furthermore, this programme thrives thanks to our wine supporters, as proceeds from each case sold provide vital sponsorship for initiatives like these. With the success of these diverse participants, we eagerly anticipate the great leaders our next group will become.

 

2023 : : Pilot Programme - Fishhoek High

Sentinel Ocean Alliance - Round 1

 

2024 : : Sentinel Ocean Alliance - Round 2

 

Fishhoek - Round 2 : : Kimberly Mubaiwa speech at Fishhoek graduation:

(Shortened)

 

2025 : : Going for Gold Collaboration

And here's the updated Ocean Pledge version that includes Lorenzo's speech: